A Potted History of DRIVER EDUCATION 1963 – 2000
For the ADI National Joint Council’s 40th Anniversary October 1973 - 2013
Professor Peter RUSSELL
Professor of Driver Education,
The Institute of Work-Based Learning, at Middlesex University, HENDON London NW
The following ten thousand words are taken from my University Doctoral Thesis as an extract from my Brief History of Driver Education 1901 to 2001. The full History can also be downloaded for free, from one of my websites: - www.imtd.org,uk or www.ider.org.uk
Amongst those ADI associations which also started in those busy years between 1957 - the beginning of modern driving instruction — and 1980, various ones shone for a time and then most of them went down with the sunset. However there were two success stories in 1957. First of all the Motor Schools Association founded the Institute of Master Tutors of Driving (IMTD), as a freemasonry-styled club for driving school proprietors.
The Institute of Master Tutors of Driving (IMTD) was formed by and from the 1957 Board of Management of the Motor Schools Association (MSA) as an opportunity for respected driving school owners to have their own private club or institute to represent their views. Only school owners and senior managers were invited into membership. Part of the hidden thinking behind the institute was that it also served as a ‘training ground’ for future MSA Board chairmen. And when I was formally invited into membership of the Institute in 1968 it was noticeable that each IMTD chairman normally served for two years before moving on to become the MSA’s chairman for a further two years.
The then leading figure in the industry was the MSA’s Director General and later, President, of the IMTD, Pat Murphy, who entered into a dispute with the MSA’s retiring Chairman, Mr Frederick Spencer-Tucker, whose response to IMTD’s initiative, was to form an ‘instructor-based’ trade association called the ‘Association of Registered Driving Instructors’ (ARDI) based at Spencer-Tucker’s offices at Slough. In spite of the dispute, the two organisations ran alongside each other quite smoothly. Although ARDI was eventually dissolved it went through a series of metamorphoses before its members became the nucleus of Driving Instructors Limited. More of this later, but a few years later it eventually became the Driving Instructors Association.
However, throughout the late fifties and early sixties a number of other people tried desperately to extend the numbers of instructors professional associations. With the advent of the new Government Register in 1964, with Robert (Bob) Martin as its first Registrar, many local associations were formed by groups of local ADIs who found that by uniting they could advertise their expertise to the world at large. Ten local ADIs, including the local BSM manager founded the Southampton Driving Instructors Association, with myself as its voluntary unpaid secretary, in the first week of November 1964. We immediately held a meeting and agreed to advertise our joint success in the local press in the form of a block advert. Such was the success of our efforts that we found it necessary to become an association with a formal constitution. It is probably the longest established of the local ADI associations, although later when they amalgamated with their neighbours from Portsmouth and District, I believe that it now continues under the name of the Solent Association.
Other local associations, federations, group practices, clubs and other variations of joining together for a professional image, sprang up at the same time and many more since then of course. A few putative National Associations were launched. Some lingered awhile, many barely scratched the surface or left a footprint in the dust of history.
One group was actually called the “Proffesional D I Association” (with two f’s and one ‘s’). They didn’t last long either.
Many attempts were made to unify those associations that did stay the course. Some instructors did it by joining all of them, seeking office and then working from within. Others tried it by calling meetings of all known chairmen, secretaries and officers at numerous venues including private houses, pubs, British Legions, and College premises. The only one that had any success was the National Joint Council. This was a direct result of the efforts of the IMTD and it succeeded mainly because of the threat to petrol supplies in October of 1973 during the potential petrol-rationing scare caused by war in the Middle East again.
One or two national groups were also courted briefly (with high class lunches and even cigars) by the Transport and General Workers Union in an effort to ‘Unionise’ ADIs. The union bosses, who included the famous Frank Cousins, did not appreciate that very few ADIs were any longer ‘employed’ in their sense of the word; and certainly that those who were employed had employers who didn’t accept unions.
Today the IMTD still flourishes with less than 85 members who join on an ‘invitation’ only basis. At one time IMTD had nearly all the industry’s leaders in membership, including, for a brief time, Denise McCann and Norman Radford, chairman and training director respectively, of the BSM. Miss McCann was a very forceful lady and is still revered at the Institute of Advanced Motoring of which she was one of the original founders. Photographs of her with various other dignitaries and other mementos still line their boardroom walls. It was almost certainly as a result of her pressures that no other professional, working driving instructors have ever been allowed representation on the IAM’s governing council either.
Stanley Roberts had met Miss McCann during the mid-1930s in her capacity as an interior designer of note. Their rapport was such that she was invited to join the BSM board and on Roberts’ death just before the war she inherited his mantle as chairman and managing director. Stories about her and her methods of business are legendary, but I found her a sweet old girl really who, when I had to take her out to lunch on behalf of IMTD, put her hand lightly on my knee and surreptitiously slipped me a couple of twenty pound notes to pay the bill. I know that the IMTD’s treasurer of the day, Ron Miller, would have died to see so much spent on lunch on IMTD’s behalf, had to I put in a claim.
One of Denise’s early edicts in 1957 was that every BSM manager should take the IAM test and then make sure they were elected onto the local regional committee.
Another simple but effective edict was that if anyone complained they were sacked.
The IMTD still recruits its membership from across the whole spectrum of ADI organisations. But these days its influence is more usually exerted in the ADINJC that it helped to found. Nevertheless the IMTD still apparently provides a training ground for all the NJC’s officers almost exactly in the same role it did for the MSA thirty years previously.
Gerald Nabarro, forthright MP and staunch motoring publicity pundit, was instrumental in founding the first ADI association to be built on solid business-like lines. ‘It has to be a business or else it will fail miserably’, was his opening remark. ‘You need to have a working committee with a chairman who is paid for his efforts.’ was his second; and his final remark – which most unsurprisingly worked was “If you want me as chairman I shall require £5,000 per year”. He then explained that this was just to cover his expenses. Driving Instructors Limited was launched at the Union Jack Club in London and became the first truly democratic national institution for instructors to operate using efficient, business-orientated, but still democratic principles.
DIL’s Board of Directors were nominated from the floor at its inaugural meeting, and hinged on leading figures from the instructing world, and included Graham Fryer, (now chief executive at DIA), Griff Mostyn-Jones (then NAADI), and Arthur Morris, of the BSM, who had risen from being a BSM manager to become deputy-managing director. The life of DIL was a very short but merry one. Shortly afterwards the BSM had changed hands. In 1971, with the onset of the ADI Register, and the need for compulsory qualifications for all instructors, Denise McCann had wisely sold her business to two bright, young entrepreneurs of the 1970’s. Anthony Jacobs (now Sir Anthony) and David Haddon, breezed into the driver training business almost like a pair of asset-strippers, but they did change the business structure of the company quite remarkably. Instructors were required to become self-employed, except for staff instructors and some managers. Initially when the new bosses took over, the first thing they changed was the training programme. They expected to double the number of training cars within a year or two. Their success was obvious and soon BSM became the major training force for many future ADIs; when they headhunted me in 1976 as their new Director of Training my role was explained perfectly.
“We know we are training our future competition, so we don’t want lots of well-trained instructors. We just want them to keep our cars safe and to stay with us until they have repaid their training fee loans”. This was my brief. My role was to retrain their staff instructors into what was required by the Department of Transport. In 1980 the Inland Revenue began to look more closely at their guidelines about self-employment and within a year or two BSM looked at ways in which they could launch the BSM as a franchised operation. BSM even found another trading company to buy out. They bought the Spud-u-Like hot potato franchise to get to know franchising better.
In 1980 David Acheson, a franchise specialist and former UK boss of the Kentucky Chicken Company, replaced David Haddon as BSM’s new managing director with instructions to make the franchising system work – and stay legal. He lasted about two years. Naturally there were almost continuous on-going jokes about having a microwave oven inside each BSM pyramid on the roof of their cars to cook a chicken for pupils who passed and a spud for those who failed.
A slight digression about these pyramids is that Anthony Jacobs himself designed them, but they were fractionally higher than the boot space in the fleet of BSM’s Triumph Dolomite cars. Second-hand car dealers soon became expert at identifying dimpled boot lids on cars from Engineering Educational Trust Ltd who were the single, previously registered owners: ‘one very careful owner, but quite a few not so careful drivers’. The first time a car plus pyramid was driven through a car wash it did seventeen pounds worth of damage to the pyramid and seven hundred pounds damage to the car wash.
Initially David Acheson tried to franchise individual branches as a private venture for individuals who were invited to buy them as a speculative business venture. Naturally this failed partly because the operators had no idea of how driver training worked, and in also due to the fact that at least half the instructor strength of any branch had to be fully qualified. BSM had always operated a very adept “flying squad” of Approved instructors who would go out to branches where Supervising examiners might visit. But this essential lifeline was no longer available under the branch franchise system.
Later, BSM tried again, this time in 1983, where all of the instructors were given individual franchises. Although the system has come into various forms of criticism, the freelance-franchise approach apparently still works; but who benefits most may be open to discussion. Even the AA the Driving School copied the best of BSM’s franchise system when they opened their school ten years later.
Meanwhile the National Joint Council of ADI Associations had begun to make progress. The Council was formally launched at a meeting in Fulham on 30th October 1973, with HPC (Pat) Murphy as chairman and myself as secretary of its initial steering committee. The founding member organisations were the MSA, IMTD, ICTD, (The Institute of Classroom Teachers of Driving, which closed down almost immediately afterwards), the RAC, BSM and NADI (The National Association of Driving Instructors) and SADI (the Society of Approved Driving Instructors). These latter two organisations almost immediately merged.
As soon as the success of the NJC was noted, three or four local associations pressurised the NJC for wider membership by including local groups as well as major players. This was eventually agreed and local associations could join on a basis of ‘one association — one vote’, regardless of the size of their membership. Although this was seen as democratic it also meant that a vote by the delegate from a local group of twenty or so instructors had the same value as one on the national bodies. Consequently problems on representation arose. Indeed some organisations, such as the Institute of Classroom Teachers of Driving continued their representation even though they had long since ceased to exist. Then the RAC lost interest in ADl matters at about that time and they closed down their RAC Register of ADIs, but their representatives stayed within the NJC. Colonel John Cowan, secretary of the RAC’s register, was the first to admit that the sole purpose of the RAC in setting up its 1935 Register had been the recruitment, through the instructor force, of new car-owner members for its road patrol service.
Probably because of the influx of smaller groups, and of the way the NJC’s council apparently re-elected themselves each year, the MSA also felt compelled to leave. So the BSM remained the only national organisation — (although they have never represented their franchised instructors by asking for their views) — which still stays to this day in the NJC. Incidentally the NJC later changed its title to that of the ADI NJC in order to gain alphabetical precedence in any listings of consultative bodies.
Driving Instructors Limited, in the format envisaged by Gerald Nabarro, did not last very long. But it did point the way to running a successful organisation. This factor was seized upon by one or two leading lights in the ADI world who had become disillusioned by the failed attempt to unite other factions. Two ‘national’ associations were from the north, The Society of Approved Driving Instructors (SADI) based in York, amalgamated with the National Association of Driving Instructors (NADI) in Manchester. Jointly they became known as NAADI, and then they also merged with the Motor Schools Association (MSA) in 1977. Pat Murphy, the then director general of the MSA, chaired the meeting, held at the Hotel Lily, Fulham on the 17th February 1977.
The combined Boards of MSA & NAADI passed a Motion proposed by John Jackson (MSA) and seconded by Graham Fryer (then with NAADI) that both organisations should merge their combined assets and membership. For a few hours the industry, for the first and only time, officially had one governing body. Sadly once again the merging association bosses reneged on the democratic decision of their governing bodies. Although the Motion had been carried it was never ratified. It soon transpired that potential loss of office, and possibly loss of face, and other personal benefits felt by some of the senior officers at the time were the real cause. NAADI closed down a few years ago with the ill health of its sole remaining director, Griff Mostyn-Jones.
The last, and quite notably the largest, of the national associations to be formed was the DIA. The Driving Instructors Association was launched on 1978. It had the initial financial support of an international insurance brokerage that specialized in re-insurance of driving school vehicles. From the very beginning it attracted many new members, especially trainee and newly qualified instructors
DIA was formed as a direct result of two separate events:
• The failure of the MSA and NAADI to merge in the early 1970s; and
• The partial success of the Driving Instructors Limited which was felt to be successful, but the structure of which was ahead of its time.
What had been envisaged by DIL was a proprietory company which would take care of all the financial responsibility, leaving the membership to control the political, technical and instructional paths. Accordingly the DIA soon attracted enough members to make it a viable success. The reasons why so many new ADIs joined is that they saw an organisation which is not governed by their competitors, or driving school bosses who wanted to keep control of the industry for themselves. They saw that the future could lie in the hands of the individual instructor. The DIA membership outstripped that of the MSA within two years. Later, in 1989, it moved to its own premises on the outskirts of London, and later moved to its present home in the industrial heart of Croydon, yet within easy reach of the M25.
It is also interesting to note that for a number of years the Driving Instructors Association had repeatedly applied to join the NJC in its capacity as a ‘national representative body’, only to be refused. This was in spite of the fact that DIA’s own membership strength was about 10,000 ADIs; greater than all the other organisations combined; and in spite of the fact that on a one member association, one vote, there was never any danger of them ‘taking over’. The argument put forward for this refusal was that the DIA had asked for sight of the NJC constitution before paying its initial membership subscription.
The NJC’s governing council still continues to rule the council as it always has; but its representation is limited. Apart from BSM their membership now consists of twenty smaller associations most with an average membership of twenty or so. Democracy is not quite the order of the day there; one organisation has only one vote; and new members are not allowed to stand for office until they have been in membership for some time, and each successive chairman and officers are apparently confirmed in office by the outgoing council, who expect to be voted back in en-bloc.
Nevertheless the NJC training policy has paid off, and many instructor trainers have been through the training courses first begun in 1977. At one time the NJC briefly flirted with the idea of recruiting individual membership, but dropped this when it met with no real success. At the end of 2001 it has been suggested that they try to recruit individual instructors again, but no details of representation or fees is available.
Initially the NJC seemed to have inherited the MSA’s habit of social and national conferences although it could be that the IMTD’s influences on the MSA are now shown influencing the NJC in this instance. Before 1980 all national instructor conferences were usually convivial family affairs culminating with the re-election of the same old gangs. But these were changed and events took on a much grander scale; and they were working conferences and exhibitions instead of jolly days out combined with a few working sessions. .
National Conferences and Exhibitions on the scale of Drivex, held from 1983 to 1994 at Wembley, Silverstone and Donington, had never been known before; but they brought a whole new perspective on view. Previously national organisations had fought to have their own committees’ standards of quality imposed on members. The DIA opened its membership to anyone who wanted.
Trainee instructors were accepted because it was recognised that they needed more help in their first few months of qualifying than at any other time. The DIA also brought a fresh look at management by committee. At every annual general meeting the voting for the new General Purposes Committee takes place ‘from the floor’. All those who stand have an equal chance of being elected, with no question of waiting for ‘Buggin’s turn’ for office. Each newly elected GPC then elects its own chairman and secretary for the year and the committee are allowed to get on with their roles of representation of members’ views to the DIA executive, to the DSA and internationally, to and through, the IVV (The International Association for Driver Education). Perhaps the DIA’s greatest ‘unsung’ success has been its range of training publications. These range from the Driving Instructors Manual which is the only loose-leaf book of its kind. It covers the whole everything that a driving instructor should know coupled with the benefit of a regular up-date service so that copies do not go out of date with each change of law, pricing or regulation.
In the early 1980s the MSA also went through its own cathartic change. By 1970 it had prospered enough to purchase its own substantial premises in Fulham, SW6, valued in 1980 in excess of £120,000. The block of four separate offices, toilets and shower facilities, eight separate garages and a training school capable of seating thirty students, had been bought for £4,000 ten years earlier. However, through lax control of its business and insurance advisers, the MSA’s Management Board, between 1976 and 1979 had allowed two people, one on the MSA’s Board and other its recommended insurance broker, the freedom to set up a secondary business, called the ‘Motor Schools Agency’, and ‘passing off’ as the MSA. This partnership took a few financial gambles, including printing an expensive magazine which failed. As a result the MSA, found itself owing an initial sum of more than £40,000 which increased monthly as legal costs and interest fees mounted.
Unfortunately for me, in many ways, 1980 was the time I was invited to replace Pat Murphy as the MSA’s Director General. Pat’s excuse for early retirement had been his ill health; this was almost certainly exacerbated by the knowledge of the rising debt. I assumed he had been aware of the financial crisis looming and chose to hand over the problem for someone else to discover and solve.
It was twelve months before I first became aware of this potential law-suit and debt, and of the role that the MSA might be called on to play. I was forced to take legal advice to prevent facing a long, involved and very expensive court case that we had been told we would win, but the litigants involved would plead bankruptcy to avoid paying their costs and any damages. I supported a proposed merger of the MSA with the DIA. The hope was that this would have allowed the combined association to settle the MSA’s debts and yet still keep their assets safe. This would also give a free rein for a joint Motor Schools and Driving Instructors Association to control the industry with a common board of management. The proposal even had Department of Transport support, and may well have allowed control of the ADI Register to be in the hands of instructors, in a similar way that the Law Society and the British Medical Association have control over their respective professional members. However, the MSA’s board was persuaded to stay separate from the DIA; and I moved to the DIA in the hope that the MSA might still change its mind in the interests of unity and saving the assets.
As a result of the potential for a substantial court case, the MSA were advised to settle out of court and sold their Fulham premises for £71,000. Most of this was eaten up in legal and settlement fees, and they moved to rented premises in Stockport under the two-man business partnership of Jim Beckett and John Lepine which lasted a few more years, before Jim dropped out, and John took over as sole general manager. In his capable hands the MSA has continued to flourish; and John has proved an excellent leader of the MSA. Interestingly enough In 2000, the Fulham premises were valued at £3.6 million, contrasting with the 1994 price of £71,000..
However, in comparison, the DIA has grown both in size and capability even more dramatically. Driving Magazine, and Driving Instructor, were and still are unique publications, with international recognition. The DIA was able to use the power of its huge membership, and went outside the industry to obtain independent ratification and moderation of new examination standards and status. The Diploma in Driving Instruction has also been a remarkable example of the DIA’s national and international success. The Dip. DI was conceived in 1981-2, developed and then taken to the Associated Examining Board who accepted the idea; in 1983 I was appointed as Dip.D.I’s Chief Examiner. Within eighteen months the first series of examinations was held; seven years later I was one of a team negotiating with Middlesex University to have the Diploma accepted as a Foundation Year’s points credit towards a university degree leading to higher degrees in Driver Education. On this level at least professionalism is already obtainable within the industry through accepted academic routes.
Nearly eighteen years after it was launched, with thousands of successful Diploma examination passes, the Assessment and Qualification Alliance – became very interested in changing the style of the Diploma examinations to suit more clearly the needs of the 21st Century. Details of some of these suggested recommendations are shown more fully in appendix three of this project.
Had the Register of Approved Driving Instructors been a register of driving
schools, as so many driving school owners demanded in 1962, perhaps the history of driver training in Britain would be completely different. Certainly there would have been far fewer than the 30,000 plus instructors around at the turn of the 21st century. But whether the whole business would be franchised, as the BSM tried to do in 1980, with non-ADIs operating large branches in each town; and smaller ‘group practices’ of Instructors working together we shall never know. But the path to professionalism in one form or another has re-vitalised and re-generated the industry in a form that Stanley Roberts would never have understood in 1910
THE INDUSTRY TODAY
The estimated total membership of the two national trade organisations in April 2001 runs currently at:
DIA 9,560; and the
MSA 3,760 .
(Later figures for 2007 indicate that memberships of the only two large national associations are:
However there is a considerable amount of cross membership too. There are probably about 11,500 ADIs who belong to one or both. Although DIA publish their membership total regularly up-dated according to bank receipts or direct debits, other organisations are often reluctant to state their actual paid up membership. This is natural of course as they hope to gain more influence with the DSA by quoting maximum numbers; but when annual financial returns are made at AGMs it is relatively easy to check the veracity of membership statements.
More recently two other national organisations have been formed. They are the ADI Federation, based in Northamptonshire with a membership slightly in excess of 500; and the Association of Driving Instructors Business Club, based in Bradford, which claims 2,800. The Federation has never been offered consultative status, whilst the Bradford group had their consultative status removed in 2001, possibly because their membership figures did not match their claims. Following discussions with the DSA this recognition of this Bradford group was rescinded
There are probably less than 15,000 instructors in the country, whose sole full time business is teaching driving. Some do it part-time in conjunction with another job (Fire service, Police etc); others are retired and give part-time tuition only as a means to supplement their pension. Very many would like to work full-time but cannot get enough business. So their part time status is very much an involuntary one.
Promotion, such as is found in academic, commercial or business life, does not exist in the driver training industry. And this is the crux of the whole problem presently facing the industry. Once an instructor is registered as an Approved Driving Instructor he or she may remain on the DSA Register until they choose to retire. Although there is a legal requirement to be re-tested every four years or less and to pay the re-registration fees, nothing else is required. However quite often the reason given for not renewing their licence is that quite a large proportion of instructors cannot afford the four-yearly renewal fee (£200). This has to be paid before the expiry of the existing certificate for instructors to remain on the Register. Those who fail to pay by the due date are removed immediately. This makes it illegal to teach for money or money’s worth from the date they forgot to pay their fee. Anyone caught doing so can be prosecuted and is then not allowed to re-join the Register for a period determined by the Registrar, as ‘not a fit and proper person’.
Only a very few people can claim to have the entrepreneurial skills to establish a large school. They need to control (using franchised instructors who are not legally ‘employed’ of course) a dozen or so cars. In practice many of those who follow this path never qualify as instructors themselves. They use their management and business skills to greater effect instead. In many smaller cases they simply act as an advertising, recruiting and booking agency, whilst the instructors provide their own cars, but all working under the same localised school name. In other cases, such as the BSM or AA the Driving School, all the cars are supplied, and replaced regularly, however, the instructors, once they have taken up the franchise, are often usually responsible for finding their own clients, and bookings. Those customers who apply to local offices for lessons are normally allocated to newly franchised operators, in order to begin their ‘book’.
Nevertheless once instructors have qualified and have decided to stay in the industry, many options exist for them to gain additional status – and the potential for extra business – provided they are willing to look for and take these opportunities. In some cases this is purely for their own benefit as part of their desire to become better instructors, or to learn more about the trade, industry or vocation they have selected.
Every year more than two and half thousand new instructors qualify. A similar number leave. However, once they have qualified, many of these 2500 or so new instructors face the prospects of paying sums of up to £350 per week for being part of their particular training company’s erstwhile franchise system. The franchise fee can often cost more than the new instructor’s gross annual income. The franchise conditions are fixed – usually for a year – with very strict conditions imposed preventing instructors from leaving the franchisor or of continuing to work in the same locality as an independent instructor. Needless to say, those who have failed are still required to pay back their various loans borrowed to pay their training fees.
Most successful instructors eventually see their only path to business success is to set up on their own. There is very little profit in working a franchise, although there is not always a lot more gained by working independently, until it is possible to charge sensible fees. Indeed many franchise holders leave the industry at the earliest opportunity because their fees and other running costs are greater than their earnings.
Although there is a very low success rate of potential instructors making it through to full ADI status there is a tremendous business potential in training new instructors. Indeed many driving schools have completely abandoned the business of teaching learner drivers because it is so much easier to get money from those who want to teach driving. New learner drivers are unwilling to pay more than two or three hundred pounds for their driver training. But those who feel they would like to teach driving are easily parted from sums of two or three thousand pounds, because they assume they will soon get their money back. Sadly many do not even get past the first two stages. According to statistics supplied by the ADI Registrar, at least 30,000 would-be instructors begin some sort of training every year. Nearly all of them fail at the first two fences and never try again. However those whose business is in instructor training continue to flourish at the failed trainees’ expense..
The latest attempts by the DSA, following on from the failures experienced with the attempts to control training of instructors through the NJC in 1979 and the two separate Instructor Training registers ADITE (The approved Driving Instructors Training Establishments) and DIARTE (The DIA Register of Training Establishments), may finally be successful. At last, twenty-three years afterwards, there is the glimmer of real hope for progress. The two bodies have merged to become a single body, ORDIT, the Official Register of Driving Instructor Trainers, and it is anticipated that all trainers – as well as their premises – will soon be registered and monitored.
The ADITE register, supported by the MSA and the BSM, was content to register premises – provided at least a proportion of those involved in the actual training given by that establishment had been tested.
The DIARTE register, supported by the DIA, required the official instructor training register to test and name every individual ADI involved in training. All individuals on this separate trainers’ register had been examined, supervised as needed, and found suitable.
As the industry enters the 21st Century with computerised theory testing for both learner drivers and instructors alike there is a desperate need for unity in the industry like never before. The current climate for creating better forms of continuing professional development (CPD) for all instructors will require all ADIs who intend to remain in the industry to change the way they operate their businesses. This will also affect the way that new trainee instructors are recruited, trained and encouraged to become more professional.
Because of the current pressures for openness in all government matters not only are learner drivers (and their instructors) given every detail of the requirements of the driving test and a detailed verbal and written de briefing of what they did wrong; they are also given (well sold by the DSA) all the answers to their theory examinations before they begin to study.
One thing is certain, since the DSA has started selling its training and testing books they have made a lot of money from them; especially those giving answers to examination questions. This is in direct contrast to their first four years of operation when the DSA lost six million pounds – as a monopoly.
This does beg one straight question however:
When I first became a professional driving instructor over forty years ago my own pass rate was always around the 85-90% rate. I never let anyone take the test unless I was convinced they would pass. For many years the national pass rate for all instructors, most of whom had never read any books, been on any courses or even dreamt of visiting Cardington, was 49%. How can it be that today’s instructors, knowing all they do, and with all possible help find their current national average pass rate is now only 42%?
The *following fully detailed marking sheet given to pupils and ADIs must surely help in some way. It will be interesting to see if the pass rate improves as a result of it.
- The form was the 2000 version of the DL25.
THE FUTURE OF THE PROFESSION
Continuing professional development is the stated aim of the Driving Standards Agency. Currently they are expecting CPD to supplement or even replace check tests as a means of grading instructors. However precisely what form this CPD will be required to take is a matter for conjecture.
CPD can mean whatever you want it to mean. And when associations talk with the DSA it is obvious that they have open minds on the whole subject. About the only fact the DSA will disclose at this stage is that they want the industry to determine what they can find out for themselves, and what the various national organisations can offer to their members in the way of continuing professional development. For more than thirty five years now, I and a small number of trainers with similar aims, have fought every way to have driver training available in schools and colleges. I was able to demonstrate how this could be done successfully in Winchester and other places. Even now there are still a few forward-looking head teachers who see the potential for the satisfactorily development of good driving attitudes in young and new drivers which will really set them up as "Safe Drivers for Life",. What a pity the DSA has never seen this as a way to gain some success for their own maxim: Safe Driving for Life". Nevertheless, perhaps they will one day.
C.P.D. could mean that an ADI who attends an annual or even a biennial conference, will satisfy the needs of the DSA. Or it could be that delegates would need to acquire a certificate of satisfactory attendance to qualify. At the other end of the scale are the various external training, testing and qualifications that are available which will be required. Experience of teaching driving in grammar and other schools might even be acceptable by the DSA as suitable for C.P.D. Accreditation.
A recent research programme undertaken for the Driving Standards Agency by the Ross-Silcock and B.I.T.E.R. group, highlights part of the deep malaise that has affected the industry for more than forty years. There are quite a few good instructors who are very well established and who are able to cope with the challenges besetting the rest of the industry. Without a great deal of formal business advertising they always maintain a waiting list of pupils. They also tend to charge more for their lessons. But many more instructors scarcely cover their business costs – a factor they sometimes only realise when they have to replace their main tool of their trade – their motorcar. They fail to cost out their lesson prices, relying on charging a pound or so less than their nearest competitors. Later they find they cannot afford to replace or repair their cars, and face two options: to leave the industry or to struggle on with an unreliable vehicle. A sequence of breakdowns on lessons or test will create a bad effect on the school’s name and precipitates its downfall anyway.
During the summer of 2000 Ross-Silcock leaked a few statistics suggesting that the ‘average instructor is middle-aged, finds it difficult to earn enough money to make a good living and holds little in the way of additional qualifications’. However those who are busy are more likely to hold additional qualifications – and those who hold higher qualifications are more likely to be busy. Those instructors most likely to be available to answer telephone questionnaires are those who are not busy. On the statistics issued, and bearing in mind that all the surveys were carried out during daytime interviews over the telephone, there is a general degree of scepticism shown by various trade organisations into the validity of the survey. Instructors who are busy are unlikely to be at home during working hours. The publication of the full report has been eagerly awaited.
My own experience (whilst I was general secretary of the Motor Schools Association of GB, [1980-84]; and as general secretary of the Driving Instructors Association [1984-1994];) consistently indicated that about one third of those instructors who were members had taken, were taking, or intended to take in the very near future, some form of additional training and gain higher qualifications. The figures shown in response to questionnaires sent out or published in magazines were always much higher; but the weaknesses of these kinds of statistics are that they only show responses from those willing to take part.
The training options ranged from courses arranged by the Associations as part of their national and regional Conference programmes, through Diploma in Driving Instruction, to a City & Guilds 730 series Teaching Certificate. Some courses and training programmes were practical, following the vocational route; others were more concerned with the academic route; although, naturally, there is a need for a combination of practical and theory enhancement.
The opportunities for additional qualifications currently available to instructors include the following:
• Cardington Special Driving Test - although there are no specific benefits for this, the ‘kudos’ of having been tested at ‘Driving Examiner’ level and knowing more detail and understanding about the examining system has its own advantages;
• National Vocational Qualifications - although these have had a very poor reception in the industry so far ;
• DSA - ADI Trainer Qualification - for those instructors who are involved in training new instructors, these courses are currently being revamped under a combined DSA and Instructor Organisations initiative ORDIT; It is hoped to make them compulsory later this year.
• DSA - Fleet Driver Qualification – for those working in the fleet market (assessing and advising experienced company drivers); a voluntary register is on stream with a number of training courses being trialled. The DSA is also setting up its own alternative examination based around the Cardington test and two other parts;
• Diploma in Driving Instruction - it is not the possession of the AQA Diploma which gives it the greatest benefit, it is the knowledge gained in studying that proves the value of the scholarship involved;
• Teaching Certificates – such as those issued by C&G(LI) or by local City and County Councils and to include Certificates and Diplomas in FE;
• Middlesex University Certificates, Diplomas and Degrees, and post-Graduate, Courses – these programmes are still in their infancy having only started in 1995. Nevertheless a number of Masters’ and Bachelors’ degrees have been awarded. Again no immediate benefits can be mooted; however the credibility factor both from peer groups and clients is enormous.
This list is naturally not exhaustive; but it demonstrates those areas in which I have any personal involvement. At the time of writing I have been made aware of the extension of a new government scheme for additional training of selected driving instructors who will carry on the role of trainers for the National Driver Improvement Scheme . (NDIS). This will be a path that many may wish to take.
At the moment the NDIS operators will recruit any suitable ADI who is willing; however the payments are not truly competitive and long delays often occur before they are made. However the current NDIS policy of selection by cheapest price may probably change, as the Scheme becomes a more popular path taken by Police forces in their efforts to curb those who drive without due care and attention. The DIA is currently trialling courses for suitable instructors – through the combined Fleet/Corporate and NDIS DIA series of Training Courses which were first validated by the DSA in April 2000.
The outline ‘Ladder of progress’ – or ‘Pyramid of success’ as I have chosen to accept it now to be – open to instructors is demonstrated as a ‘Pyramid of Success’. Many of the various stages of extended continuing professional development have been around for many years; others are growing in popularity and recognition. Some, like NVQs, have been hovering around for a number of years, but they have not yet become properly established as a viable proposition for self-employed instructors. There will certainly be further qualifications availble as the role of the driver trainer expands to fill the needs of the Health and Safety at Work Regulations, and to meet government demands for safer drivers at all levels.
As with any promotional pyramid there can only be relatively few, from the thirty-five thousand people eligible, who are able and willing to reach, or are capable of reaching, the higher echelons. Nevertheless anyone who wishes to do so can make their best endeavours to achieve whatever success for which they are aiming. All that is needed are inspiration and motivation.
The Cardington Special Driving Test
The special driving test at Cardington was first established in February 1976 as an attempt by the then Department of Transport, in conjunction with the national driving instructor organisations, to improve the standards of individual driving instructors. This was the first mutual attempt by the Driving test organisation and instructors to help bring about higher levels of instructor qualifications. The first tests were conducted in March 1977, one month before the Driving Examiner Training Establishment was formally opened in April that year. The pass standard was based on the practical driving test that examiners are required to pass after their initial two weeks’ driver training course.
These efforts were followed a few years later, in 1983, by the development of the much more demanding written theory examinations, leading to the joint AEB/DIA Diploma in Driving Instruction.
Nevertheless, nearly twenty-five years later, the Cardington Special Driving Test is still acknowledged as the stiffest ‘A’ level practical driving examination. And it has been readily accepted in the industry as the national standard against which all other advanced tests need to be measured.
Background to the Cardington Test
The Cardington Driving Test is unique. It may only be taken by Approved Driving Instructors and it has been determined as the highest standard of driving test available to professional instructors.
The format of the test was originally conceived at a meeting between representatives of examiners and instructors, held in November 1976, at the instigation of the then Chief Driving Examiner Bill Smith.
Mr Smith invited two representatives of the Driver Training Industry, H P C (Pat) Murphy, Chairman of the National Joint Council of ADI Organisations and Director General of the Motor Schools Association; and myself as General Secretary of the NJC and Secretary of the Institute of Master Tutors of Driving.
The result was the development of an ADIs’ Advanced Driving Test, using the Examiner Training Staff and the Department of Transport marking system. It is important to remember that until this time no instructor had had any official access to this; and I well remember Pat and myself, walking through the corridors of the newly-opened driving examiner training establishment and reading the various examples of standard write ups of errors made and details of why pupils fail. We also left each with our own personal copy of a form DL25 and the training course notes. These days ADIs are given copies of the new revised versions of the marking sheet often even before examiners receive them
During the following four months Pat & I met regularly with Kenneth Hester, Deputy Chief Driving Examiner responsible for both Examiner Training and the ADI Register; and John Alexander, Chief Instructor at the Department of Transport’s newly opened Driving Establishment and his deputy, Ken Walkden, to devise an acceptable format for an advanced driving test which the best and most experienced ADIs could reasonably expect to pass. This was initially set at the same level as that expected of driving examiners after two weeks training.
The first tests were conducted in March 1977 and both Pat Murphy and myself were successful. The target audience was any ADI who was actively involved in instructor training. However following a poor pass rate (only one out of the next nineteen applicants was successful) and further discussions the pass level was lowered to what has become known as the “Two-fault Test”. In recent years the test has been open to all Approved Driving Instructors regardless of why they wish to take it. A four-year re-test system exists for those who wish to confirm their skills.
DSA INVOLVEMENT in the Extension of DRIVER TRAINING and the Introduction of Continuing Professional Development for ADIs.
Over the past year or two the Driving Standards Agency has now become more actively involved in ways in which driver education can be brought into the school curriculum for under-seventeens. They are only touching their toes in the water at this stage; their involvement consists of sending driving examiners into schools on odd occasions for short question and answer sessions with teenagers, ostensibly to demonstrate the human face of the driving examiner. More productive ways of introducing driver education to the under seventeens as part of their ongoing ‘Driving for Life’ education, may well be needed; I am sure that better methods will be shown that involve positive training.
At another level the DSA was urged by the Roads Minister to find ways in which C.P.D. would be made more acceptable to the driver training industry at a cost that was still acceptable to working instructors. Previous efforts by the DSA to carry out this work by themselves have failed dramatically, not the least because of the very high fees charged by the DSA for their staff and services. The DSA’s normal conference or seminar prices of £150-£250 per day priced on an at-cost basis, contrast badly with national Trade association equivalents which are more usually priced at £25-£35 for a whole day including meals.
THE POTENTIAL FOR NVQs for ADIs
Nationally for the past thirty years there has been a proliferation in national vocational qualifications including the introduction, thirteen years ago, of potential National Vocational Qualifications (NVQs) at level three in driving and driver training.
Unfortunately NVQ growth in this direction was initially directed by the LGV and the PCV market places. Car driving instructors need, by law, to be registered with the DSA; but so far, instructors who teach on vocational vehicles (trucks, mainly LGV and PCV) are the only ones who can normally find ‘employment’ and with it, the opportunity for employers to pay for additional training, qualifications and skills of their instructing staff. There is no current compulsory Registration of bus or of truck driving instructors – yet.
The Bus & Coach Council state there are approximately 120 PCV instructors who are employed in the Bus and Coach industry. Because bus drivers and other personnel in the bus driving industry are able (and are often required) to take NVQs, there is a strong desire by bus and coach employers to enforce NVQs on those of their staff who train bus drivers. In its infinite wisdom the General Council for NVQs had insisted that any NVQ in driver training must be applied across the whole range of driver training. Naturally car driver training involves the greatest number of instructors (about 29,500 plus 1,500 trainees) compared with less than 500 in the bus industry and 950 in the truck industry.) Consequently for more than eight years the Bus and Coach Council has been pressing the remainder of the industry for NVQs at level 3 to be made available for all driving instructors regardless of the type of vehicle in which they teach. Unless the B&CC achieve this aim they cannot receive the financial and educational backing they require from GCNVQ to continue with their own plans.
Nevertheless the guidelines for NVQs in driver training have been discussed and studied at length and no doubt will continue to do so. The current position (at the time of writing – February 2002) is that the TRANSfED National Training Organisation (a trading arm of the Bus and Coach Council) had been appointed as the NTO for NVQs in the driver training industry by the Government and it is still attempting to carry out a Driving Instruction Standards Review in relation to the whole industry. (Discussions commenced in 1988, however the last previous meeting scheduled for January 2001 has been held over for more than a year.)
There is no doubt that NVQs for driving instructors will eventually find their place in the industry. It is recognised that both the previous and present governments were in favour of national vocational qualifications as a replacement for old style apprentice-ships or no qualifications at all. The weakness in the TRANSfED proposals has been that all their assessment criteria are based around the needs of a bus-driving instructor. Bus Instructors’ clients already hold full driving licences and need to be experienced drivers before they start their training. Consequently there is less need for basic instruction in vehicle control and road procedure that are the cornerstones of learner driver training; and much more specific training in bus vehicle handling skills; and, more pertinently, present NVQ assessments are based on satisfying employers’ needs. With self-employed instructors one further stumbling block has been – “Who sets these employers’ parameters? If self-employed people lay down their own standards of acceptance, it means these standards will automatically be met, even if they are ridiculously low. This impasse is still being debated, with further meetings scheduled for sometime beyond Summer 2001.
During the time that I have been actively involved in the discussions on NVQs (from 1988 to date) the only apparent take-up by those in the car-training segment of the industry has been in those instructors who want to gain a personal NVQ “Assessors” qualification . A number of car driving instructors have already taken D32 and D33 Assessors’ Courses and been awarded these qualifications in the hope that they may become assessors of their peers. However there has been virtually no real interest of the level-three qualification itself in the car instruction world. There is no doubt that this is essentially through lack of willingness of self employed people to be assessed by their peers; naturally time and costs factors – three months and more than £500 in fees alone, are often quoted as the minimum – are also great inhibitors.
One serious setback to the development of NVQs at level three, (and which may have had an effect on the cancellation of the January 2001 meeting, still not reconvened), was the award of NVQs to three trainee instructors, none of whom had yet been able to pass their part three examination. Fully qualified and experienced Approved Driving Instructors instantly saw this as proof that the NVQ certificate must have a lower level of acceptance than that of the DSA’s examinations. The trainees concerned were being prepared for their registration examinations by a non-ORDIT registered training body. The ultimate effect of this action has yet to be seen.
Although it may be that the benefit of NVQs will eventually be seen by those who dislike examinations and therefore may be more willing to be subjected to the spot-check style of the NVQ assessments, my instincts tell me that those who dislike examinations, or are not prepared to risk taking them for fear of failing, will equally dislike the idea of an assessor coming to visit their home and sit in on their driving lessons to ‘examine’ the quality of instruction given.
There is certainly a perceived need for this antipathy towards NVQs to change in the next few years, as driving instructors recognise the potential for a dual-track option. My own views have also changed as a consequence to continuing discussions with those involved in the broader streams of education. I now see some benefits that can accrue to self-employed people who will probably never change jobs, and yet who will not want to take the academic route to self-improvement. Those with a more academic bent will still remain convinced of the benefits of the “training course, followed by a professional examination and qualification” route; whilst the less-academic, more practical vocational route of NVQs will prove more attractive to those who are less capable or prepared to take written “A” level style examinations. However this is much more likely to happen if some form of motivation can be brought into the industry.
INTERNATIONAL INTEREST AND AWARENESS
This Group Photograph of European Driving Examiners, Driver Trainers and Government Officers
at taken in Best, 1988, in Holland, during one of dozens of European Commission Conferences
Changes that are happening in the United Kingdom driver training business are of great interest to many other countries and their driver training authorities. It is my privilege at this stage to be one of two British representatives on a European Union and CIECA (The International Association of Driving Test Organisations) joint working party on the extension of driver training programmes for new drivers after they have passed their initial practical driving test. There is no doubt that the decisions of the European Union will eventually require driver training to be a continuous process, rather than something that ends with the removal of L plates.
One of the outstanding problems currently facing the driver training and testing industries all over the world is that whilst drivers are living in a world of IT and modern training methods, professional Approved Driving Instructors and even Driving Examiners are still working in a cottage industry. The essence of the problem (faced by this project) is that ADIs are not always able to see the benefits of further training; unable to devote sufficient time and money to Research & Development; and – as yet – are unlikely to benefit financially as a direct result of taking any pertinent additional higher and further qualifications.
On the other hand an interesting quote was received by e.mail last year from the “United States Industry Conference 2000”, held at their annual Washington Conference in January 2000; this stated:-
“That the same people whose VCRs have been flashing at 12.00 for the past decade are now going to be driving cars with Global Positioning Systems navigational aids, onboard Internet, Heads-Up Display units on the windscreens, and doing this on roads that are wired up for information display and road pricing toll systems.
“Who is going to re-educate them?”
This report further stated:
Conference Report of the US Transportation Research Board
With the rather ominous prospect of information befuddled drivers on the horizon, the Transportation Research Board is gearing up for a large-scale effort to find out more about drivers' capabilities and what kind of preparation they will need for vehicles and roads of the future. At the Washington conference, the committee on Vehicle User Characteristics identified several areas for research attention:
OLDER DRIVERS – by the year 2020, drivers aged 65 years and older will account for more than 20% of the U.S. driving population. It will be important to know more about how they handle the upcoming changes and how life can be made easier (e.g. with larger road signs).
YOUNG DRIVERS - Due to the "baby boom echo", this age group will also increase as a percentage of the U.S. driving population. Researchers will focus on graduated licensing systems, mobility needs of young drivers, and the effects of age on risk-taking behaviour.
DISABLED DRIVERS - There are currently about 750,000 disabled drivers, and this group will also increase in numbers. But they will benefit from technological changes in vehicles and better rehabilitation facilities. As vehicles move from mechanically linked controls to electronically operated, special needs will become easier to accommodate.
However, the Vehicle User Characteristics Committee observed that, although technologies can make life easier for drivers and other road users in the coming decade, complacency and loss of "situational awareness" are seen by safety researchers as potentially serious problems.
An interesting feature of the above report is that the full details of this and similar reports are now put onto the web, and sent out as eMail within hours of publication.
Who is responsible for the Driving Behaviour of newly qualified drivers?
Examiners? Instructors? Parents? or Transport Secretaries of State?
DRIVER TRAINING, and TESTING IN THE 21ST CENTURY
Some of the more forward thinking driver trainers are already changing, or trying to change, by increasing their range of qualifications to face modern testing methods and, at the same, time to increase their income potential by widening their range of clients.
Historically, the role of the driving instructor is assumed to have been to help learner drivers to pass a minimal driving test. End of story!
Nevertheless, today, ‘Driver Education’ is concerned with the whole syllabus of driving; as demonstrated by the DSA's "published Driving Syllabus. Just as no one assumes that by passing a grade one piano examination they will never need any more training, so I have argued for more than 45 years the need to continue with driver training – a greater range of learning and gaining greater understanding – throughout all forms of driving. The DSA’s catchphrase for the past ten years has been that ‘passing the driving test is not the end of learning to drive, only the beginning’. This has been the ethos applied by myself and other like-minded driver trainers for many years.
Driver training in business has been proven, not only eventually to save lives, but almost immediately to save time and money too.
The application of a pro-active defensive driver training programme in business, not only reduces accidents and crashes, it also demonstrates to Company & Fleet vehicle operators that when drivers look further ahead and pro-actively plan for what changes are imminent they save fuel by not accelerating into hazardous situations. This saves brake and tyre wear as well and allows for better overall travelling speeds, which also lead to making better and safer progress.
Since 1994 after retiring from my role as general secretary at the Driving Instructors Association, I have been working in the commercial world of teaching experienced ‘company’ drivers in the fleet and corporate markets . Our company makes use of some of the highest qualified instructors in the country. I rarely carry out any practical training myself, except in most unusual circumstances; but I do plan and write all the individual training programmes that our instructors use. During this time my own training company has been able to demonstrate that commercial clients are willing to pay much more realistic prices for their staff, than learner drivers do, provided that they can be shown that there is a ‘profit’ to them as a result of these driving assessments and associated training. Naturally we did not begin and develop our company without sound market research beforehand. An initial gut feeling was readily substantiated in practice. A significant difference between commercial research and academic research lies in the principle that businesses have to risk their own money on the results.
Early reliance on this proof was originally based on a reduction of accidents and reduced insurance claims, and ultimately insurance premiums. In this sense the corporate driver training industry was essentially insurance-led. However there is now a different element playing a greater role. It is noteworthy that Health and Safety Regulations are now playing a much greater part in Fleet and Corporate driver training. It is also significant that government thinking is that all drivers need training or re-training in the work place. To do this suitably qualified driver trainers are required.
This apparent quantum leap of logic was very strongly supported by the dual appointment of the DETR’s Minister for Roads, (Lord ‘Larry’ Whitty) who had underlined his Transport Minister’s Road Safety role by also being responsible to the government as Minister for Health & Safety at Work. But like butterflies all Ministers for Roads and Secretaries of State for Transport only reign briefly, Briefly enough to flower and make themselves well known as they flutter in the breeze; but doomed to fade and disappear up their own exhaust pipes, before any of their innovations can be given the kiss of life.
Changes starting early in 2013 began with the DSA being merged with VOSA and dropping any hopes of compulsory CPD. However in the view of this author, this should not be seen as a problem, or even a Challenge; but as an OPPORTUNITY for those who intend to gain recognition as the very best professionals see the opportunity to present themselves as the best driver trainers in the world..
Carpe Deum Seize the Day.
PROFESSOR OF DRIVER EDUCATION
Dated 16th July 2013